By Joe Duchesne
Ad Blocking is getting to be a common sport on the internet. Nowthere are some legitimate uses for an ad blocker. Some adcompanies resort to downright harassment when serving their adsusing annoying pop ups, flying ads, floating ads and the like.Blocking these types of ads are not a problem. Using an adblocker though to block all ads on a site including text ads,banner ads, etc is wrong and here's why.
Free Information makes the Internet Valuable.
Do you like getting free news from major news sources? How aboutthe latest weather for free? Do you like being able to use asearch engine to find information on a topic that interests you?How do you think the companies that run these services canafford to give this information away for free? It's because theycharge advertisers who display advertisements on pages wherethis free information is found.
How useful would the Internet be if it was AdFree?
Without ads, there would be much less commercial businesstransacted online. Would it eliminate it completely? No. Butthere would be much less of it. Now, some people think thatwould be a good thing but stop to think about it. If you takeaway all free news sources like CNN, NY Times, and all majornews sources, then take away all Travel sites, then cut thenumber of free information websites on almost any topic by 95%and what kind of internet are we left with?
Would everything be a disaster on the Internet withoutads?
Having email being spam free would be nice but blocking spam isa lot less precise than using an ad blocker to eliminate allkinds of ads. If we had no pop ups to worry about the Internetwould be nicer, but most people already get this with the latestbrowsers.
I am all in favor of eliminating intrusive advertising methodslike pop ups and spyware but I think the whole idea of blockingall ads is short sighted. Tools certainly exist to block almostall forms of advertising online. I would urge you though tothink twice before you activate ad blocking on all forms ofadvertising.
Non intrusive, in-context advertising can actually helpyou
I can't count the number of times I've been on a web page thatdidn't have exactly what I was looking for but an ad on thatsite did. Same thing when searching Google. Sometimes thelistings are not relevant to the kind of information I'm afterbut the ads on the side or the top are.
Is all advertising evil? Of course not. Many forms ofadvertising can actually be helpful. Next time you're thinkingabout blocking that text or banner ad, think twice. You may needaccess to an advertiser in the future. What's the harm in that
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